Gucci Frida Giannini Frida Giannini hostess Gucci_ Chinese clothing net

Gucci designer Frida Giannini

gold bag main helmsman behind the times

was born in 1972 in Rome Frida Giannini, father is an architect, his mother is a professor of art history, parents expect her to enter the building sector, but she chooses to enter Rome's Fashion Academy (Rome Fashion Institute) studying fashion design, then in a small scale fashion company. "When they choose for my fashion a bit worried, but see my small achievement, soon to support my ambition." Now, her parents sat in the front row seats to watch Gucci shows their only child's masterpiece, often moved to tears.

2002, Frida joined Gucci, Ren handbag design director. In the Tom Ford Gucci after the resignation, the use of the design work of 3 unknown original design team members are responsible for the brand: Alessandra Facchinetti for women, John for men's Ray Frida Giannini, responsible for accessories. The industry is not optimistic about the "three duet" combination, even dangerous "split brand spirit".

in fact, three positions, Frida really control the growth of Gucci lifeline, because accessories in the total sales of Gucci, account for 80% of the proportion of the amount of absolute weight. In the Tom Ford left in the second years (2005), Frida from the Gucci files found in a 1966 Grace Kelly for printing pattern design, "I think mother and grandmother in the 70's of the flower fabric, the germination of the idea of allowing them to be delivered from oppression," then launched Flora hand bags and shoes series, gain a complete victory in the market, their confidence, but also for the Gucci record of the year profit growth of 13.6%, the total revenue surged 29% amazing success, in the "post Ford era of prosperity".

Frida said, "fashion to create business value. Otherwise, even the most perfect works will become meaningless."

all this success, a decisive role cannot shake the fashion show for the brand and fashion prestige plays the stage curtain call, quarterly glory also has nothing to do with Frida, PPR Frida Giannini took over the appointment until the 2005 women's design director, and in the Gucci men in the next year, she will dominate the Gucci creative director of power.

symmetry dignified face, hair smooth and supple bending down over her shoulders, the appearance of a gentle and quiet Frida, there are not huge potential to detect. "I always loved to stay in his father's studio, painting clothes and shoes, my mother accompanied me, she is a love of fashion, and the elegant girl >