2013年10月16日星期三

Fifth Avenue - the world 's most expensive rent Commercial Street -

New York's Fifth Avenue, the world's most influential business street, is prove to the world economic crisis for their own strong resilience. Recently, the world's leading real estate consulting firm Cushman & Wakefield announced the 23rd annual World Commercial Street investigation report , which was also seen as shown in 48 countries worldwide commercial street vitality barometer, the report shows: Fifth Avenue stores The rent has increased or at least maintained a stable level, surveyed 236 street rental shop was 94%.

York's Fifth Avenue once again become the world's most expensive commercial street. Now, retailers are here to pay an annual rent of shop, $ 1,850 per square foot, the price increase compared to 2007 by 23%. Fifth Avenue and Hong Kong , Paris, Milan, Dublin's commercial street together constitute the world's top five consumer level Commercial Street, London, and Tokyo shopping street ranking compared to a decline than in previous years, were ranked sixth and seven. Commercial Street in Dublin is the recent commercial street in the world's top ten best performing commercial street, Grafton Street, the city's ranking in the commercial street up two first time into the top five. Commercial Street shop in Dublin is the annual rent per square foot $ 824, compared with 2007 increased by 5.3 %.

, executive director of Cushman & Wakefield gene? Sibigeman said: "By 2008 the performance of the first half, Fifth Avenue consolidated its being the world's most expensive retail space status, the average rent per square m $ 1850 or so . Avenue No. 666 with the Abercrombie brand contract rent is alarmingly high, broke ground rent of $ 2,300 per square foot level. "

"is coming in 2008, we forecast the Fifth Avenue retailer will base rent and financial guarantees held by critics, but they will still continue to increase capital investment, in order to keep their heyday Fifth Avenue in a limited space, which is also in line with the brand long-term marketing strategy. now looks, rents in prime locations may be less expensive than a lot before, but placed in the context of strategic point of view, these inputs represent a business can have a long- term exclusive opportunities, and other high-the level of competition in the global retail brands can be co-located team. these brands have realized the importance of the location of the flagship store, a good location can become a brand communication, exchanges effective tool we expect that this trend will continue. "

Cushman & Wakefield Global Retail Division chief of John? Manchester Chen said: "Now, the world's major commercial street of retail space has been depleted, businesses are on the rental shop in the famous commercial street growing demand, while This phenomenon is caused by a series of factors for luxury and high-end merchandise retailers, in the most prestigious shopping street debut successful brand positioning can help, business stores and sometimes even in spite of the profitability. Such brands image framework to help enterprises in other channels to make considerable gains, such as the network. branded product line can also benefit, for example, the brand of perfume and accessories, sales of these products is very wide scope. "

international high-end retailers continue to open new markets abroad, are generally more distant perspective view of the plain with the economic cycle. Now there is a phenomenon quite obvious that some of the world's potential new market emerged: Europe and Russia, Turkey, Argentina and Brazil, the Americas, Asia, India. Mumbai Colaba Causeway commercial street showing strongest growth, store rents increased by 182 percent over last year, reaching a year, $ 269 per square foot. Asia's ten fastest-growing commercial street rents have six are in India.

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